This blog was created as a forum for class discussion for JLMC/TSC 574, Communication Technology & Social Change offered at the Greenlee School of Journalism and Communication.
Sunday, September 03, 2006
Post 2: Please choose an innovation that you are familiar with and rate it according to each of the five innovation attributes discussed by Rogers. How do these attributes affect the adoption rate in this particular case? Are there any other attributes that one may need to consider?