Saturday, June 16, 2012
Post 2: Relative Advantage
Of the five innovation attributes discussed by Rogers in the our main text, relative advantage seems to be most important. Please choose a new communication technology that you are familiar with and discuss why it is (or it isn’t) superior than earlier technologies. Can you predict the speed of adoption of this technology in the future based on its relative advantage?
Posted by Daniela Dimitrova at 5:03 AM